AU Ivy Program Review - Exclusive Banking & Lifestyle Benefits

The AU Ivy Program is an ultra-premium banking service by AU Small Finance Bank, designed for high-net-worth individuals. This exclusive program provides premium banking privileges, lifestyle benefits, and elite customer service. Below is a detailed review of its features, benefits, and eligibility criteria.

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Eligibility Criteria

To be eligible for the AU Ivy Program, customers must meet the following criteria:

1. Be a Resident Indian.

2. Satisfy at least one of the following financial requirements:

   • Maintain an Average Quarterly Balance (AQB) of ₹25 Lakhs in savings accounts (group level).

   • Maintain a Total Relationship Value (TRV) of ₹2 Crores (group level).

   • Receive a Net Salary Credit of ₹5 Lakhs or more per month (for AU Ivy Salary Account holders).

3. The program is available only in select locations.

Banking Privileges

AU Ivy customers enjoy several premium banking benefits:

• Zero Cross Currency Markup: No extra charges on international transactions using the AU Ivy Debit Card.

• Complimentary Lockers: Up to 2 lockers per group (subject to availability).

• Demat Account: No annual maintenance charges.

• Preferential Loan Pricing: Exclusive loan interest rates.

• Comprehensive Insurance Coverage:

  • Purchase Protection: ₹1 Lakh.

  • Air Accident Cover: ₹3 Crore.

  • Indemnity Cover: ₹10 Lakh.

  • Loss of Baggage: ₹5 Lakh.

  • Personal Accident Cover: ₹25 Lakh.

Family Banking

The AU Ivy Program extends benefits to up to 10 family members under a single group. Shared perks include EazyDiner memberships, BookMyShow offers, and more.

Exclusive Lifestyle Benefits

Taj Epicure Preferred Membership with AU Ivy Debit Card:

• Complimentary 1-night stay at participating Taj hotels.

• 60-minute spa treatment at participating hotels.

• 25% savings on Food & Beverages.

• Additional luxury benefits.

Eligibility for Taj Membership:

• Spend ₹50,000 or more using the AU Ivy Debit Card within 4 months of onboarding (e-commerce/POS transactions).

• Maintain an AMB of ₹25 Lakhs or TRV of ₹2 Crores across grouped accounts in the month when spending criteria are met.

• Offer valid for new Ivy groups onboarded on/before December 31, 2025.

Entertainment & Golf Privileges

• BookMyShow Benefits:

  • 96 complimentary tickets per year (8 per month: 6 for movies, 2 for events).

  • Maximum discount per ticket: ₹500.

• Golf Access:

  • 2 complimentary golf lessons per quarter.

Dining Privileges

• EazyDiner Prime Membership:

  • 1-year complimentary membership worth ₹3,550.

  • Minimum 25%-50% discount at premium restaurants.

  • 2x EazyPoints on dining spends.

  • 2,000 bonus EazyPoints upon joining.

  • Valid once per customer (expires on March 31, 2025).

• Global Dining Offers:

  • Up to 20% discount at 100+ international restaurants.

Intellectual & Digital Benefits

• Complimentary digital annual subscription to Livemint & Wall Street Journal (worth ₹4,999).

Complimentary Banking Services

• Unlimited Debit Card Transactions at any bank’s ATM.

• Free cash deposits & withdrawals at AU Small Finance Bank branches.

• No ATM decline fees for insufficient funds (domestic/overseas ATMs).

• Free SMS alerts for account activity.

• No charges for cheque collection, e-statements, demand drafts, stop cheques, and AEPS mini statements.

• Unlimited NEFT/RTGS/IMPS transactions at no extra cost.

• Free issuance of cheque books, demand drafts, and account statements.

AU Ivy Debit Card – Visa Infinite Metal Card

• Annual Fees: Free with AU Ivy Account.

• Downgrade/Closure Charges: ₹5,000 + GST if closed within 1 year.

• Key Benefits:

  • Zero cross-currency markup on international transactions.

  • Complimentary Lounge Access: 4 domestic + 4 international visits per quarter.

  • Golf Access: 2 sessions per quarter.

  • BookMyShow BOGO Offer: Up to ₹500 per ticket.

Travel Benefits

• Airport Lounge Access:

  • 4 Domestic & 4 International lounge visits per quarter.
    Domestic Lounge List
    International Lounge List

• Comprehensive Travel Insurance:

  • Air Accident Cover: ₹3 Crore.

  • Loss of Baggage: ₹5 Lakh.

  • Personal Accident Cover: ₹25 Lakh.

  • Purchase Protection: ₹1 Lakh.

Daily Card Limits & Contactless Transactions

• E-commerce & POS transactions: ₹10,00,000.

• ATM withdrawals: ₹4,00,000.

• Tap & Go Contactless Transactions: Up to ₹5,000 PIN-free.

Reward Points(Not Available any longer)

• Earn 1 Reward Point per ₹100 spent on shopping, bill payments, money transfers, and food delivery.

• Redemption Rate: 1 Point = ₹0.25.

• Important Note:

  • AU Rewardz Program has been discontinued from January 1, 2025.

  • Redeem accumulated points by February 28, 2025 to avoid expiry.

Convenient Banking Options

• AU 0101 App & Website for easy account and card management.

• 400+ services available through Video Banking.

• 24/7 Personalized Customer Service via toll-free number: 1800 1200 1200.

Final Verdict

The AU Ivy Program offers an impressive suite of benefits tailored for high-net-worth individuals. With exclusive lifestyle perks, complimentary banking services, travel privileges, and top-tier entertainment benefits, this program is a compelling choice for premium banking customers. However, the high eligibility criteria mean it is best suited for those with significant banking relationships or high monthly salaries. If you meet the requirements, AU Ivy could be one of the most rewarding banking programs available today.